Courses Offered:
PGDM Program:
Srinivas School of Business (SSB) is an autonomous business management training institution recognized by All India Council for Technical Education (AICTE) and Karnataka State Government. The school offers two years, six trimesters industry oriented Post Graduate Diploma Programme (PGDM) equivalent to MBA Programme of Indian Universities.
Program Structure:
Bridge Course: The Bridge course is an intensive Programme for two weeks, with four modules covering Quantitative Techniques, Accounting, Computers, and Business Statistics. These courses are optional. However, the faculty will not repeat these topics in the elective and core courses.
| Sub. Code |
Subject |
Hours |
| BR 1 |
Quantitative Techniques |
16 |
| BR 2 |
Business Accounting |
16 |
| BR 3 |
Computer & Internet for Business |
10 |
| BR 4 |
Business Statistics |
16 |
Orientation Program: Two day Orientation emphasizes teamwork and class spirit through a variety of social and recreational activities. Students spend their time registering for courses, settling down, and familiarizing themselves with Mangalore, the School, and one another.
General Management Basics: Trimester I of 12 weeks covers the basics of general management through nine papers. This trimester is designed to understand basic concepts of Business Management and Communication.
| Sub. Code. |
SUBJECTS |
Credit |
| GM 1.1 |
Principles of Management |
4 |
| GM 1.2 |
Business Accounting |
4 |
| GM 1.3 |
Marketing Management I |
4 |
| GM 1.4 |
Micro Economics |
4 |
| GM 1.5 |
Operations Management I |
4 |
| GM 1.6 |
IT Concepts for Management |
2 |
| GM 1.7 |
Quantitative Methods |
4 |
| GM 1.8 |
Business Communications |
2 |
| GM 1.9 |
Communicative Practice Laboratory |
2 |
| |
Total |
30 |
General Management Perspectives: Trimester II of 10 weeks covers broader perspective of all functional area and essentials of practical business management. This trimester is designed carefully to understand the various functional areas of management in depth.
| Sub. Code. |
SUBJECTS |
Credit |
| GM 2.1 |
Financial Management |
4 |
| GM 2.2 |
Marketing Management I |
4 |
| GM 2.3 |
Macro Economics |
4 |
| GM 2.4 |
Operations Management II |
4 |
| GM 2.5 |
Organizational Behavior |
4 |
| GM 2.6 |
Data Analysis and Decision Making |
4 |
| GM 2.7 |
Strategic Leadership & Indian Ethos |
2 |
| GM 2.8 |
Business Ethics and Corporate Governance |
2 |
| GM 2.9 |
Environment Management |
2 |
| |
Total |
30 |
General Management Foundation: Trimester III of 14 weeks covers in depth knowledge of advanced areas of business management and the essence of industry and NGO exposure through summer internship. This trimester lay a strong foundation on hot topics of business management and gives an idea about the project work in industry as Summer Internship and an ethical human touch through NGO training.
| Sub. Code. |
SUBJECTS |
Credit |
| GM 3.1 |
Business Law |
4 |
| GM 3.2 |
Financial Management II |
4 |
| GM 3.3 |
Human Resource Management |
4 |
| GM 3.4 |
Project Management |
4 |
| GM 3.5 |
Management Information System |
4 |
| GM 3.6 |
Logistics & Supply Chain Management |
4 |
| GM 3.7 |
CRM |
2 |
| GM 3.8 |
Decision Science & Modeling |
2 |
| GM 3.9 |
Personality Development Laboratory |
2 |
| |
Total |
30 |
| |
SUMMER INTERNSHIP (4 weeks) |
10 |
| |
I Year Grand Credit and Marks Total |
100 |
Basic Management Electives: Trimester IV of 12 week duration provides basic/general topics of two elective areas. The course is designed in such a way that students can choose two areas with 3 papers in each area as their electives/specialization.
| Sub. Code |
SUBJECTS |
Credit |
| GM 4.1. |
Strategic Management |
4 |
| GM 4.2 |
International Business |
4 |
| GM 4.3 |
Elective A1 |
4 |
| GM 4.4 |
Elective A2 |
4 |
| GM 4.5 |
Elective A3 |
4 |
| GM 4.6 |
Elective B1 |
4 |
| GM 4.7 |
Elective B2 |
4 |
| GM 4.8 |
Elective B3 |
4 |
| |
Total |
32 |
Management Project: Trimester V of 8 weeks is meant for industrial project in an elective area. In fact, this 8 week individual project is the unique strength of SSB PGDM Programme. Management Project includes the project plan presentation, industry project/market research, project report presentation, and viva-voce.
| Sub. No. |
SUBJECTS |
Credit |
| 1 |
Project Plan Presentation |
2 |
| 2 |
Industry Project |
8 |
| 3 |
Project Report Presentation |
6 |
| 4 |
Viva-voce |
4 |
| |
Total |
20 |
Advanced Management Electives: Trimester VI of 12 weeks duration provides students to learn advanced topics of their field of specialization. Students will study 6 papers, 3 in each elective/specialization along with a common paper.
Sub. Code |
SUBJECTS |
Credit |
GM 6.1 |
Technology Management |
4 |
GM 6.2 |
Elective A4 |
4 |
GM 6.3 |
Elective A5 |
4 |
GM 6.4 |
Elective A6 |
4 |
GM 6.5 |
Elective B4 |
4 |
GM 6.6 |
Elective B5 |
4 |
SM 6.7 |
Elective B6 |
4 |
|
Total |
28 |
|
II Year Total |
80 |
|
Grand Total for Course |
180 |
Elective Courses: SSB offers dual specialization with six papers in each specialization. During trimester four and six students can opt for 24 elective credits. Courses are combined to offer you fourteen elective areas or majors.
• General Management
• Finance
• Marketing
• Human Resource Management
• E-Business & Information Technology Management
• Entrepreneurship
• Operations Management
• Strategy and Leadership
• Hospitality & Tourism
• Hospital Administration
• Productivity & Innovation
• Banking & Insurance
• Retail Management
• Airport & Flight Management
